Blog Style Guide

The Center for Great Commission is the hub of missionary mobilization at Southeastern Baptist Theological Seminary. The CGCS exists to mobilize and equip students, faculty, staff, and the broader Christian community in the fulfillment of the Great Commission, and our blog is one way we strive to accomplish this. Here are some brief details to guide you:

Style Guide, at a Glance

  • Be brief. Aim for 800-1200 words.

  • Be conversational. You're writing to everyday Christians, from the pulpit to the pew.

  • Be "you-focused." Focus on your readers, and use personal pronouns.

  • Follow AP Style. Practically, that means you avoid the "Oxford comma.”


  • Your article should relate to missions, evangelism, church-planting, church-revitalization, etc.

  • Don’t feel like you must deliver groundbreaking research. Instead, offer bite-sized thoughtful reflections. Share lessons you've learned. Comment on a current event. Make a top five list. Chase rabbits. The key point is to offer a missional lens through which to see our world.