Social Media and the Three C’s

Social Media and the Three C’s: Communication, Contextualization and Culture. The closing of a conversation.

“The legitimate purpose of communication is to gain access to the mind through the gate of understanding. Efforts to communicate should concentrate on what is needed to give understanding.”~ Donald K. Smith *From Donald K. Smith’s book on communication, Creating Understanding, 21.

While there are other valid purposes in communication, Donald Smith is wise to focus on the goal of understanding. Nobody likes to be misunderstood. Everyone seeks understanding in the messages they are trying to convey. Social media belabors the understanding process due to limited context and characters. Even so, we as Christians are tasked with understanding the culture around us and to communicate in such a way that we are understandable. Social media is a growing arena of communication in which Christians need to engage.

This series on “The Great Commission and the Digimodern Age” started for Sam and I over a cup of coffee and good old fashioned face-to-face conversation. Our purpose was to bring awareness to this areas of communication, contextualization, and culture, which are all exhibited in social media. While our particular focus is churches, pastors, and missionaries who are seeking to wisely enter into this digimodern age of communication, we believe this series is beneficial to all Christians. In this series, we highlight questions of purpose and audience, we caution against wrong motives of the heart, and make the case that everyone needs to consider a social media presence, while understanding there will be some that wisely will choose to limit that presence or avoid it entirely.

This is only the beginning of the conversation. Sam and I hope to engage this topic more deeply in the future. In the meantime, catch up on the talking points and join in the conversation with us. We want to hear from you. Look for us on twitter: @GregMathias and @samorris8.

Read more of our conversation here:

The Great Commission and the Digimodern Age

Social Media: The Big Three

Social Media and the Church

The Missionary and Social Media

Greg Mathias Contributor
Associate Director

Greg Mathias serves as the Associate Director of the Center for Great Commission Studies. His area of focus is international missions, and Greg works closely with our students who desire to serve in this context.

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Posted in Blog, From the Center, Missions, Missions Resources.

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